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City of Toronto - Say no to artificial grass lawns.

 

Problem:

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Over the past decade, there has been an alarming increase in the installation of artificial front lawns in Toronto. These artificial front lawns are harmful to the environment and pose a flooding risk during heavy rainfall.

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Solution:

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The City of Toronto and Publicis came together to create a hard-hitting campaign spread across outdoor and social to educate Torontonians about the dangers of replacing their front lawns with artificial grass.

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Role: Ideation, Creative direction, Art direction, Visual design.

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Agency: Publicis Toronto

Art Director: Loki Mohan | Copy Writer: Selvan Ross | Creative head: Dean Hore