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Johnnie Walker - Walker & Co.

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About the project:

walkers & co. is the new culture platform by Johnnie walker, created to champion collective progress. we launched this platform with a collab between John Legend and raja kumari — two musical giants and ambassadors for social change. The Keep Walking anthem created a moment in culture while pushing brand ethos.

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Results:

THE CAMPAIGN CREATED

100M QUARTER REACH, WITH 50M UNIQUE MONTHLY REACH.
 

Role: Ideation, Creative direction, Art direction, Visual output.

Agency: Virtue Worldwide, India.

Team: Lokesh Mohan, Hayden Scott, Kobita, Progyaa, Pratkisha, & Ria