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Step into Innovation: Adidas Ultraboost

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Objective:

The objective was clear: to introduce the Adidas Ultraboost 2019 edition in a manner that captivates both end customers and B2B clients, showcasing its unique features and technology.

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Solution:

Our approach was to develop a design language centered around the shoe's key attributes: its lightweight construction and innovative spring technology. This design language served as the foundation for a range of communication materials, including outdoor posters, social media content, trade show collaterals, and brochures. Each piece of communication was carefully crafted to highlight the distinct qualities of the Ultraboost 19, enticing audiences with its blend of style and performance.

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Role:

Taking on the roles of Design Direction, Art Direction, and Visual Design, our team was dedicated to ensuring that every aspect of the campaign reflected the essence of the Ultraboost 19 and resonated with our target audience.

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Agency: Wunderman Thompson

Team: Lokesh Mohan, Sunil Antony, and Selvan Ross

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The launch of the Adidas Ultraboost 2019 edition marked a milestone in footwear innovation, combining cutting-edge technology with sleek design. Through our strategic design approach, we aimed to not only showcase the product's features but also evoke a sense of excitement and curiosity among consumers and business partners alike. By leveraging a cohesive design language across various touchpoints, we ensured a seamless brand experience that reinforced Adidas's position as a leader in athletic footwear.