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Refreshing Finale: Sprite Lemon Mint

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Objective:

Sprite sought to introduce its new lemon mint flavor to the Middle east market, aiming to captivate consumers with its unique taste profile.

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Solution:

Drawing inspiration from the culinary tradition, where mint is revered as a palate cleanser after meals, we envisioned Sprite Lemon Mint as the perfect post-meal refresher. Leveraging the universal appeal of aerated beverages as meal companions, we positioned Sprite Lemon Mint as the ultimate finishing touch to any dining experience. Our branding and visual identity for the new variant embraced the quirky essence of the lemon mint flavor, ensuring it stood out on shelves and resonated with consumers.

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Role: In guiding the creative direction and Key visual design of this campaign, our team played pivotal roles in Design Direction, Art Direction, and Visual Design.

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Agency:

Virtue Worldwide

Team: Lokesh Mohan, Ramparsad, Kobita, Russel, Progya, Monisha & Ciaran

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Sprite Lemon Mint emerges as a refreshing twist on a classic flavor combination, offering consumers a delightful way to cleanse their palates and refresh their senses after a meal. With its vibrant branding and playful visual identity, Sprite Lemon Mint is poised to make a splash in the Indian market, capturing the imagination of consumers and solidifying its place as the ultimate mealtime companion.