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Sun NXT OTT App

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Background: Sun Network, a prominent media conglomerate based in India, is gearing up to make its mark in the world of Tamil entertainment with the launch of its first Tamil OTT streaming app, Sun NXT, on a global scale.

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Ask: Our task was to develop a logo and mnemonic design for the app, alongside creating a comprehensive design system and ensuring a seamless user experience and interface for Sun NXT. It was a privilege for my team and me to be entrusted with this project, and we're proud to say that our design efforts have been met with enthusiastic approval from both the client and the app's users.

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Agency: J. Walter Thompson

Team:  Senthil Kumar, Priya Shiva Kumar,Lokesh, Nobin Yesudas, Neha, Ramprasad, Debanjana Roy, Kripakar Christopher & Balaji.

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Additionally, Sun NXT is set to revolutionize the way Tamil entertainment is consumed, offering a wide array of content ranging from movies and TV shows to original series and live TV, all accessible at the viewers' fingertips. With its intuitive interface and user-friendly design, Sun NXT aims to provide an unparalleled streaming experience to audiences worldwide.

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