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Fastrack Perume - Get the Main Character Energy

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About the project:

For the launch of fastrack perfumes, we were tasked to market perfumes - often positioned as a confidence booster — to a new generation. but, gen z is not looking for confidence, but rather seeking the vibe check that helps them become the main character in their own story.

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Results:

THE SPOT INCREASED BRAND RECALL, AND SHOT UP ORGANIC SEARCH RATE BY 40%

 

Role: Ideation, Creative direction, Art direction, Visual design.

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Agency: Virtue Worldwide

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Team: Lokesh Mohan, Progyaa, Ria Kulkarni, Prathistha, Hayden Scott